“I’m not a businessman; I’m a business, man.” — Jay-Z
American musician and entrepreneur, Jay-Z, has become one of the most prominent businessmen and businesses in the American music industry. One of his most recognizable verses (above), challenges the mentality we all often fall prone to: we’re just businessmen and businesswomen—not the actual business ourselves!
The key to finding your inner entrepreneur is adjusting your mindset. Like, Jay-Z, it’s imperative that you begin to shift your view of your personal narrative and develop your personal brand! As cliche as it may sound, Jay-Z’s success is largely due to his well-crafted personal brand and his mindset to see challenges in his community as opportunities to think outside of the box. Jay-Z is a businessman transitioned into a « business, man » because his personal brand has become an engine for new market entry and new product launch.
Before you’ll ever be able to convince someone to invest in your business, you’ll need to convince them of your personal brand.